Article&

Article& is a New York–based boutique spotlighting independent designers and slow-fashion brands. I supported their e-commerce and digital marketing efforts through human-led curation, writing, and cross-channel storytelling.

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E-Commerce Descriptions

Wrote product descriptions grounded in materiality, fit, and use-case clarity. Created copy that helped customers understand the feel, movement, and styling potential without over-talking the garment.

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Instagram Copywriting

Crafted short, elevated captions for new arrivals, designer highlights,
and in-store features.

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Digital Merchandising Support

Structured product groupings that supported customer discovery
and increased scroll depth.

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In-App Product Curation

Curated product sequences guided by KPIs, visual flow,
and cross-category alignment.

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