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Copywriting
I work with clients across beauty, wellness, and cultural channels, taking existing messaging and evolving it into something that feels true and clarified, or creating effective messaging from the ground up. I match corporate marketing strategy with creative intuition, guiding brands through their tone, who their audience is, and what they're actually saying, while giving each vision its full expression.




Clients include:

Sometimes Agency
Enter Bliss Publishing
Baby le Bebe
MOM + POP Music Label
underscores
Article&
Broome Street General Store
Nella Media Group (Flux, Violet, Hana Hou, Banyan magazines)
Bishop Museum
Coeval Magazine
Tutuvi (Pu'uhonua Society)
Tropic Editions
(and more)



    Services

    Copywriting


    Website & UX copywriting
    Digital marketing (including SEO & e-commerce
    Ad campaign concepts
    Branded content & editorial copy
    Content marketing
    Thought leadership
    Case studies

    Branding


    Brand strategy & positioning
    Brand identity development
    Tone of voice guidelines
    Brand narrative & storytelling framework
    Consumer insights
    Cultural research
    Messaging framework & brand pillars
    Audience segmentation & persona development
    Creative consulting & strategic direction



    Creative Direction


    Campaign concept development
    Visual & brand narrative direction 
    Brand identity & marketing initiatives
    Art direction & visual concepting
    UX & web content
    Creative strategies for brands & campaigns


    Editorial Direction


    Concepting and editing long-form features & essays
    Overseeing content strategy & execution 
    Editorial vision for branded content & storytelling 
    Consistency in tone, style, & voice across all channels

    ‍   
    Contact me for examples of my work behind the scenes (strategy, brand identity, etc.).




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